Beacon Technology 2016 | Remarkable Growth on Bluetooth beacon device in retail market

Source    : whatech

By        : Wise Guy Reports  

Category  : Beacon Technology 2016, Future of beacon

Since a substantial contribution in the retail industry comes from organized retail, which include hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash & carry stores, the growth in organized retailing is expediting the growth of the Bluetooth beacons devices market.

Multichannel marketing as well as in the product distribution in the retail industry has become one of the major trends, which is driving the growth of the market. Bluetooth beacons manufacturers are following this trend and are developing software apps for beacons as well as manufacturing beacon devices.

One such example is that EDDYBOX, beacon device manufacturer, is developing mobile software app for both the iOS and Android platform.Geographical segmentation of the Bluetooth beacons market in retail APAC Europe North America ROW (Latin America and MEA) North America has the largest penetration of organized retails, hence this region generates the majority of the revenue in the Bluetooth beacons market in the retail industry.

The US being the largest market in this region, holds a market share of close to 84% in terms of the shipments of beacon devices as of 2015. Segmentation by technology standard of the Bluetooth beacons market in retail . Competitive landscape and key vendors The global Bluetooth beacons device market is still in its nascent stage as the technology as well as the product is relatively new in the market.

Most of the retailers are deploying the beacon devices in try and test mode, and the vendors are at present not in for aggressive marketing for their products. Nevertheless, manufacturers have now started to innovate the end products using the same and standardized technology available in the global market.

The key vendors in this market are - Eddybox,BlueCats Estimote Kontakt.io PayPal Gimbal.

(Read More : whatech.com/market-research/consumer/118714-global-bluetooth-beacon-device-market-in-retail-from-2016-to-2020-to-grow-at-a-remarkable-cagr-of-around-17-according-to-new-research-report )